Client: Mid-sized service provider catering to the healthcare delivery sector
Solution: Future scenarios, new offering development, implementation roadmap
Duration: 4 months
Services: Trend and signal analysis; future scenario development; solution ideation; business model design; investment case/ROI evaluation; implementation roadmap
Main stakeholder: Head of Product, Head of Strategy and Market Intelligence
Challenge
The company recognised that multiple technological, demographic, and social trends were reshaping its customer base, while new digital competitors were beginning to threaten market share. Leadership sought to secure the company’s future position by developing new offerings tailored to emerging customer needs. However, they lacked a structured approach to anticipate these changes and align stakeholders around clear opportunities.
Approach
- Conducted a structured foresight process: scanning and prioritising industry trends, creating scenarios, and mapping future customer pain points
- Facilitated interactive workshops with stakeholders to validate insights and refine priorities
- Guided ideation of future solutions across different time horizons, linking them to distinct scenarios
- Developed and assessed two concrete solution concepts with defined value propositions and business models
- Built an investment case for one chosen solution, including ROI projections and key milestones to support decision making
Results
- Strategic foresight: Delivered a forward-looking perspective on the industry and potential shifts in competitive positioning
- Future customer insight: Equipped the client with plausible scenarios illustrating how customer behaviour and service needs may evolve
- New offering development: Generated 10+ concrete new offering ideas and built one into a minimum viable product (MVP) concept with investment case, ROI analysis, and implementation roadmap
- Innovation capability: Strengthened the company’s ability to anticipate emerging trends and design future-ready offerings
- Validated priorities: Enabled confident decision making by clearly outlining investment opportunities for innovation
