Client: Regional Medical and Commercial Operations within large pharma company
Solution: SaaS patient management platform
Duration: 2 years, multi-market implementation
Services: Strategic and operational alignment; regulatory compliance; platform design and implementation
Main stakeholder: Head of EMEA Region, various medical, commercial and compliance functions, local country management
Challenge
Regional leadership at this large pharmaceutical company sought to replace fragmented patient management systems across EMEA with a scalable, future-proof solution that would support a data-driven approach to patient support. The challenge was to design, implement and roll out an interoperable platform across multiple countries while addressing diverse user requirements and navigating complex regulatory conditions.
Approach
- Translated leadership’s strategic vision for digital transformation into an actionable execution plan
- Assessed existing country-specific solutions to understand user needs and compliance requirements
- Conducted a “buy-or-build” assessment, comparing building a new system from scratch internally to buying a third-party solution externally
- Put together a cross-functional team from Medical, Commercial, Legal, and Tech, and determined a pilot country
- Identified and collaborated with external service providers to build and validate the platform, ensuring compliance with local regulations
- Dynamically tackled emerging roadblocks securing buy-in from key stakeholders and maintaining momentum
- Facilitated decision making and approvals to move the platform from scoping to pilot, to launch, to individual country roll-outs
Results
- Digital transformation: Delivered a scalable core solution adaptable to local requirements, integrating third-party tools and existing workflows seamlessly
- Future-proofing: Established a foundation for ongoing innovation with system interoperability, enabling data-driven insights and scalability
- Efficiency and compliance: Rolled out a compliant, cloud-based solution across five markets, and put in place a dedicated organisation to maintain and develop it further
